Anne Prahl is a London-based independent research, design and innovation consultant with over 20 years of experience in the fashion and sportswear industry, where she has worked for brands including Nike, Puma, Ellesse, Esprit, Speedo, Marks & Spencer and trend forecaster WGSN. Since completing her Master’s Degree in Design for Textile Futures from Central Saint Martins College of Art & Design in 2009, she has been specialising in design-driven sustainable innovation, which explores and creates opportunities to utilise better material and manufacturing solutions, as well as embedding resource efficiency and more sustainable product consumption directly into the design process.

Anne’s projects are diverse and have included the creative re-use and recycling of obsolete stock, the design of sustainable concept collections, the development of unique sustainable design strategies for global brands and start-ups, and inspiring other industry professionals through webinars, collaborative design projects, interactive workshops, tailor-made tools and mentoring. Anne is a regular speaker at international conferences and industry events and contributes to a selection of industry platforms and publications, including the Copenhagen Fashion Summit (2012), Greenpeace’s ‘Fashion at the crossroads’ report (2017) and Innovation in Textiles, the leading website for the global textiles industry.

In our breakout session “digitalization and new business models”, she will share her views and concepts with the panel and audience.

Anne is a long-standing supporter of Wrap’s Sustainable Clothing Action Plan (SCAP), which aims to minimise the environmental impact of textiles and clothing in the UK by reducing waste, water and carbon footprints. As part of her work as a freelance consultant, she co-invented and developed WRAP’s Clothing Knowledge Hub, a free online tool, which showcases initiatives, processes and technologies to reduce the environmental impact of clothing. In addition, Anne contributed to WRAP’s ‘Sustainable Clothing Guide’, a practical guide to help brands and retailers to improve the quality and durability of clothing and developed and delivered a series of supporting workshops to train staff on design for durability and longevity.

In 2016, Anne was awarded the PhD degree for her practice-based research ‘Designing wearable sensors for Preventative Health: An exploration of material, form & function’ at London College of Fashion, UAL. This research has led her to present industry keynotes, webinars and workshops on the pressing need to integrate circular design approaches into the innovation of textile-based Wearable Technology and she is also supporting the funded Wear Sustain project (funded through the European Union’s Horizon 2020 research and innovation programme), as a mentor to two teams.

Anne current projects focus on enabling the balance between performance and environmental aspects in particular view to sportswear, through the use of renewable and bio-based materials, colouration and finishing technologies and she is also working on effective ways to utilise 3D and other digital technologies as enablers for more sustainable design, materials, products, processes and business models.

You can find out more about her work here: