On Stage: ALLISON TATE

Individual design, modern, eco-friendly printing technologies and a huge variety of possibilities for getting hands on your fabric – this is Spoonflower.

“Innovations in the textile industry have allowed for tremendous improvements in the sustainability of the industry and at Spoonflower we take our environmental impact seriously. From an eco-friendly print process to green practices through our factories we strive to limit our carbon footprint while seeking ways to reduce and reuse our waste in everything we do.”

Allison Tate has launched the Spoonflower brand in Germany while developing a blueprint for future market expansion. She managed to grow revenue in Germany by 100.3% year over year, oversaw the implementation of Spoonflower branding across European channels while developing the cohesive voice and visual for new markets.

In our breakout session “digitalization and new business models” she will explain how the Spoonflower concept works and what it is driven by.

Spoonflower is an on-demand, digital printing company that prints custom fabric, wallpaper, and gift wrap.

It was founded in May 2008 by Stephen Fraser and Gart Davis, both formerly from Lulu.com. In 2013, Allison Polish joined Spoonflower’s management team. It was headquartered in Mebane, North Carolina, USA until 2010. Its current headquarters are in Durham, North Carolina, USA and Berlin, Neukölln, Germany.

In August 2012, the Spoonflower community numbered over 600,000 individuals who use their own fabric to make curtains, quilts, clothes, bags, furniture, dolls, pillows, framed artwork, costumes, banners and much, much more. The Spoonflower Marketplace currently offers the largest collection of independent fabric designers in the world.

Spoonflower’s digital textile printers are large-format inkjet printers specially modified to run fabric. Unlike conventional textile manufacturing, digital printing entails very little waste of fabric, ink, water or electricity. Spoonflower prints using eco-friendly, water-based inks on natural and synthetic fibre textiles. No additional chemicals are used in the printing or preparation process.

This type of printing has the added advantages of showing greater design detail than screen printing, as well as allowing designers the ability to use as many colours as they like in their designs. All Spoonflower fabric gets printed in Durham, North Carolina and Berlin, Neukölln.

the origin for parts of this text: https://en.wikipedia.org/wiki/Spoonflower